JOHANNES WACHSMUTH
Author & Director
DAVIDOFF “The World Awaits”
CHALLENGE
A premium brand like Davidoff
is not only selling products.
It is selling a feeling, a lifestyle
& a world gentleman travelers
want to belong to.
CREATIVE APPROACH
Creating cinematic identity
that transforms a product
into an emotional experience.
Building the world
of the Gentleman Explorer
through storytelling, rituals
and a visual language
that connects products
with moments of curiosity, refinement
and intentional living.
CREATIVE PRODUCER | FILM DIRECTOR | CINEMATOGRAPHER
2025
CHALLENGE
How do you communicate a feeling
that is difficult to show:
a shoe so comfortable
that you forget you are wearing it?
CREATIVE APPROACH
Turning comfort into a visual idea:
"Forget the shoes."
By placing people in situations
where being barefoot feels natural,
the campaign creates unexpected moments
that make the invisible benefit visible.
CREATIVE PRODUCER | ART DIRECTOR | FILM DIRECTOR | CINEMATOGRAPHER
2024
VIBAe “Forget The Shoes”
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SENMAR “The Manifestation Letter”
CHALLENGE
Convey the excitement
of buying a home to current website visitors.
CREATIVE APPROACH
Creating a landing page film
that makes the dream of owning a home emotionally tangible.
Instead of showcasing properties,
the film focuses on the feelings,
memories and lifestyle
behind the dream
of creating a home.
CREATIVE PRODUCER | ART DIRECTOR | FILM DIRECTOR | CINEMATOGRAPHER
2026
CHALLENGE
Turning an invisible essence of transformation into a memorable visual identity.
CREATIVE APPROACH
Using minimal poetic storytelling,
creating a world
where the fragrance becomes a symbol
of letting go and embracing
the woman she truly is.
CREATIVE PRODUCER | ART DIRECTOR | FILM DIRECTOR | CINEMATOGRAPHER
2024
ONE “One”
ALICE IN WUNDERWALD “Good Smell", "Good Smoke", "Good Skin"
CHALLENGE
How do you make people curious
about hemp clothing
and communicate its natural qualities
in a memorable way?
CREATIVE APPROACH
Creating a recurring character-driven campaign
built around Alice, a fictional hemp enthusiast
who reveals the unexpected benefits
of natural clothing
through satire
and storytelling.
CREATIVE PRODUCER | FILM DIRECTOR | CINEMATOGRAPHER
2025
Let's create something
that gets remembered.
We collaborate with brands,
agencies & creatives
to build cinematic stories
and visual identities.
Let's talk...
